What is the most important part of design research? Recruiting participants!
Educator and design expert Jon Kolko walks through how to develop a research plan, define the right participants, work with a screener (or use participant intercepts and social media for broader groups), how many people you need to interview, and other methods needed to gather the information you really need to design for the end user.
Have you seen the first three videos in this series? If not, start with an Introduction to Design Strategy and learn more about the whole process, or jump to our most recent video, Qualitative Design Research.
Watch the newest video below.
Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.