Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
In this video on design strategy and research, Modernist COO Jon Kolko—expert designer, strategist, educator, author, and founder of Austin Center for Design—shares the details of how to conduct design research, including looking for anomalies instead of commonalities, shifting power dynamics to the user, getting buy-in from skeptics, and techniques that quickly build rapport with research participants.
Watch the video below.
If you haven’t seen them, be sure to watch the first two videos in this series, an Introduction to Design Strategy and What is Design Research?
Learn more about Modernist’s approach to design strategy at moderniststudio.com and add your email to receive our monthly Design Futures content for more resources and inspiration.
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Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.
How I Teach: Reflecting on 15 Years in Design Strategy