Research doesn’t tell us what to design. Insights are the bridge from research to innovation. Jon Kolko, founder of Austin Center for Design and Modernist’s COO, teaches you how to create those insight statements.
Watch the newest video below.
Have you seen the first three videos in this series? If not, start with an Introduction to Design Strategy and learn more about the whole process, or jump to our most recent video, Themes.
Learn more about Modernist’s approach to design strategy at moderniststudio.com and add your email to receive our monthly Design Futures content for more resources and inspiration. You can also connect with us on LinkedIn, Twitter & Instagram.
Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.
How I Teach: Reflecting on 15 Years in Design Strategy