Why are you conducting research? In his newest video in our Design Strategy series, Jon Kolko, founder of Austin Center for Design and Modernist’s COO, teaches you best practices for writing a discussion guide that not only prompts the type of information gathering you need, but also evangelizes your stakeholders and demonstrates the value of design research.
Watch the newest video below.
Have you seen the first three videos in this series? If not, start with an Introduction to Design Strategy and learn more about the whole process, or jump to our most recent video, Research Recruiting.
Learn more about Modernist’s approach to design strategy at moderniststudio.com and add your email to receive our monthly Design Futures content for more resources and inspiration. You can also connect with us on LinkedIn, Twitter & Instagram.
Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.
How I Teach: Reflecting on 15 Years in Design Strategy