Service Design, Design Research, Design Strategy, Design Thinking, Video

Video Series 2: What is Design Research?

Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.

In this introduction to design research, Jon Kolko—expert designer, strategist, educator, author, founder of Austin Center for Design, and COO here at Modernist—shares case study examples, discusses predictions versus provocations (and which approach is the most successful), and teaches how to implement user-centered research methods including think-aloud testing, diary studies, post cards, and user timelines.

Watch the video below.

Learn more about Modernist’s approach to design strategy at and add your email to receive our monthly Design Futures content for more resources and inspiration.

You can also connect with us on LinkedInTwitter & Instagram.

Download two of Jon’s books for free and continue learning design tools and methods to help you and your team conceive and build successful, emotionally resonant products.

How I Teach: Reflecting on 15 Years in Design Strategy

Wicked Problems: Problems Worth Solving

And if you missed it, watch the first video in this series, an Introduction to Design Strategy.

Big news! Our design studio has been acquired by Gorilla Logic, significantly expanding our capabilities to include extensive software development services.